SRI Consulting Business Intelligence

SRIC-BI star logo
Welcome to VALS™
The VALS™ Types
More about VALS™
Program Brochures
VALS™ Survey
Survey Help / VALS™ FAQ
VALS Program logo

The VALS Framework Innovators Thinkers Achievers Experiencers Believers Strivers Makers Survivors

Your primary VALS type is Innovator, and your secondary type is Achiever.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

Want to learn more about VALS™?
Get our Understanding U.S. Consumers handbook.

SRIC-BI's Logo: SRI Consulting Business Intelligence -- An SRI International Business Partner
Contact Us / Become a Client
Privacy Policy
© 2001–03 by SRI Consulting Business Intelligence. All rights reserved. Unauthorized use or reproduction of all or any part of this document is prohibited.